Acheivment Motivation

Achievement is defined as something accomplished, especially by superior ability ,special efforts ,great courage or successfully doing something challenging that one set out to achieve.

Achievement motivation is initially conceptualized by Prof. David MCclelland. Need for achievement can be described as an urge in individual to do something unique ,an urge to excel: a desire for success in competition with others ,involvement in a long term goal. Achievement Motivation is basic to any change in  economic life at all levels –individual, Group, Community or society

Achievement motivation can be cultivated from different sources as follows.

• Different types of literature

As a children whatever read ,hear and see, influence them ,what is known as imagery. The various dimensions of literature influence the thinking process of the children and exhibit different level of motivation when they grow up, depending upon what they were exposed to. This is further reinforced by text books, Novels ,They read as an adolescent and adult.

Based on the said rationale, one can see the relevance of looking pictures, writing stories and re writing them so as to influence the thought patterns of the individuals and using them to charge or develop Achievement Motivation.

• Child rearing system

When servants brought up the children ,it appears that they socialized the children in their own way. Achieving motivation in these children seems to have gone down. In contrast ,if parents brought up their children closely encouraging to travel alone ,allowing them to take independent decision as involve to take risk as early age ,them they can exhibit high degree of achievement motivation ,when they grew up.

• Socializing Process

Literature and child rearing practice are slow process to influence achievement Motivation .But Society can develop Achievement motivation within a short period ,such orientation can be done at 3 levels

   (i).            The family being a primary institution, parents who know of Achievement motivation can help other elders in the family and other parents to become better parents, so their children are socializing in the right environment.

 (ii).            In schools  collages students can be encouraged to think independently ,to work in independent ,to seek help where needed, to set goals according to their competence etc

(iii).            At the working places a leader aware of Achievement motivation can contribute towards inculcation of much motivation. Creating conditions where the urge to compete and excel develops amongst the Team Members is another approach that leader can adopt.

The most effective may to develop Achievement Motivation is through imparting structured training to achieve the participants as change Agent.

The relevance of achievement motivation as ,an urge to excel ,setting challenging goals, taking moderate risks ,seeking help ,being aware of personal and worldly blocks and so on influence trough pattern of the entrepreneurs to change the situation in desired direction. Achievement motivation may  start working from product selection in a creative way reflecting urge to do something new, exploring opportunities to raise funds from various sources.

The greater the number of Achievement motivation elements present is an Entrepreneur ,There will be greater chances of success ,Realizing two major  characteristics elements of Achievement motivation i.e realizing personal blocks and seeking help to over come them.

The presence of light Achievement motivation alone may not be sufficient to emerge out successfully ,If we examine the concept of Achievement motivation-an urge to excel,an urge to compete ,an urge to do something unique are associated with constant pressure & stress. This may lead to anxiety regarding performance ,which resulted from “fear of Failure” and lead a person to work for  avoiding failure by lowering his standard of excellence .”High fear of Failure “ when not matched with the corresponding level of “hope of success”-means the person overlooks his strength inside and opportunities outside

An entrepreneur doesn’t believe any factor can influence his success or failure.